Kingston Technology Teams with Ricky Martin in Launch of Special ‘Black & White’ Mobi

[Dashken]

Kingston Technology Teams with Ricky Martin in Launch of Special ‘Black & White’ Mobile Memory Kit

Kingston Technology Company, Inc., the independent world leader in memory products, today announced it has joined forces with GRAMMY-winning superstar Ricky Martin to create a microSD and USB reader combination for mobile consumers that offers free, preloaded select music, video and mobile phone wallpapers from the recent release of “Ricky Martin Live: Black & White Tour.” The kit is available in APAC region.

“I am very excited by the new avenues for sharing music that technology continues to provide,” said Ricky Martin. “I enthusiastically embrace these new formats. They mean global growth for not only my music — but for all music — and that’s why I’m very happy to form this alliance with Kingston.”

“Kingston is excited to work with Ricky Martin on this mobile project and provide a taste of the ‘Black and White’ tour,” said Nathan Su, Flash Memory Product Manager, APAC Region, Kingston. “In addition to meeting the demand for more storage capacity on multifunction mobile phones, Kingston memory now makes the discovery of mobile content easy and fun. The 1GB Ricky Martin Kit adds unique value to our Flash memory cards and gives consumers access to quality content in the form of music, video and wallpapers.”

Consumers who purchase the Kingston 1GB microSD card with an accompanying USB reader kit will receive preloaded content from Ricky Martin on the card. Content includes the tracks “Somos la Semilla,” “Tu Recuerdo,” concert images and a compelling music video that opened Ricky Martin’s smash “Black & White” world tour.

Ultra portable, the Kingston/Ricky Martin-themed microSD card/USB reader kit, Kingston part number: (KC-B041G-1FAQ) is a convenient and reliable storage solution that comes with a key ring loop for easy attachment to most mobile phones. Kingston offers a two-year warranty for the USB reader and a lifetime warranty on the microSD memory card.

Preloaded Content

Source: Kingston Technology Company - Homepage - Where To Go To Find Memory

[Mac Daddy]

That's an interesting marketing strategy