8 October 2014, - HTC, a global leader in technology innovation and design, will today herald a new era of innovation, and an exciting new direction for the business, with the introduction of a suite of breakthrough imaging products. Changing the face of mobile photography, HTC will launch RE, a remarkable little camera, the HTC Desire Eye, a brand new category-shifting phone, the HTC EYE™ Experience, enhanced imaging software, and Zoe™, a collaborative video editing community. “Today, HTC is once again changing the way that people think about technology,” said Peter Chou, CEO, HTC Corporation. “Back in 1997, we allowed people to leave their laptops at home in favour of powerful, pocket-sized smartphone computing. Today we are taking a similar leap forward. Combining incredible hardware with unrivalled software, HTC is reinventing the way we think about imaging. We are taking you out from behind the viewfinder and putting you back where you belong, at the heart of the action.” RE: A remarkable little camera Step out from behind the camera and live life in full view with RE, HTC’s newest photography innovation. Re-imagining the point-and-shoot category, RE is a small handheld camera that allows you to naturally capture and fully experience the moment, through video and photography, without anything getting in your way. With a stunning and unique cylindrical design, made to fit comfortably in your hand, RE features a built-in grip sensor that instantly activates the camera on pick up, eliminating the need for a power button. Its single shutter button allows one tap to capture photos and a longer press for video recording, so you won’t miss the moment fumbling between modes. Featuring a high-resolution, 16MP CMOS sensor, Full HD (1080p) video recording, 146 degree wide-angle lens and slow-motion and time lapse recording, RE will capture moments like you have never seen before. The RE app features a remote live viewfinder that lets you set up the perfect shot and watch the live action on the screen of your mobile device, or switch to album and playback view to flick through the shots and videos already stored on the camera. Because life’s adventures are limitless, the app will also back everything up to your phone or the cloud automatically so you never need to worry about running out of space and missing a shot again. In addition, in the future, RE will offer real-time video streaming to YouTube, allowing you to live in the moment and share it live via your YouTube channel. The RE app will be available on both Android and iOS. HTC Desire EYE: Simply the best selfies Continuing HTC’s heritage of breakthrough smartphone innovation, today also sees the launch of the company’s new top-of-the-range HTC Desire model, the HTC Desire EYE. With one of the best front-facing cameras available on the market today, and software that puts you center frame and looking your best, the HTC Desire EYE captures life’s big and small moments in perfect clarity. Sporting market-leading 13MP front and rear cameras for detailed image quality that allows you to zoom, crop and print without compromise, the HTC Desire EYE is fully equipped for those who love to take great photos, videos and selfies. BSI sensors capture crisp photos, even in low-light conditions, and intelligent dual-LED flash on both cameras provides flattering, natural tones when ambient light levels drop further. Three dedicated microphones take HTC’s signature audio quality to even greater heights, ensuring crystal clear voice and video calling whatever is going on around you. HTC BoomSound™ and a stunning 5.2” Full HD display combine to make the HTC Desire EYE the ultimate multimedia companion and the perfect way to view your photos and videos. The bold, bright, dual-colour, waterproof unibody design is not only stylish but ensures that capturing your best side is as simple as possible, with a dedicated two-step camera key for focus, and capture providing comfortable, instant access to great shots, even one-handed. Featuring HTC’s new HTC EYE Experience and Zoe, with a Qualcomm® Snapdragon™ 801 processor and high-speed 4G connectivity, editing and sharing your best shots will also be smooth and effortless, wherever you are. HTC EYE Experience: Designed for you It’s not just about the hardware though. The HTC EYE Experience takes mobile imaging software into a new league with unique features guaranteed to make you look your best.
