BANGKOK, Thailand – February 12, 2015 – Samsung Electronics Co., Ltd., the leader in Home Entertainment for nine consecutive years, today introduced an extensive range of SUHD TVs at its 2015 Samsung Forum in Bangkok. The new TVs set a new standard in premium UHD (Ultra High Definition) content and elevate the viewing experience to new heights. Samsung also showcased its expansive lineup of audio products, including Omni-Directional 360 Audio and Curved Soundbars, which complement and enhance the home entertainment experience with immersive and crystal clear sound. “Our innovative heritage and spirit continue to push the boundaries of the home entertainment experience to new possibilities,” said HS Kim, President of Visual Display at Samsung Electronics. “Regardless of the content source, Samsung provides the leading picture quality in the industry and will continue to do so with our SUHD TVs. Consumers can trust that we are more committed than ever to consistently deliver superior home entertainment experience for years to come.” Samsung’s Premium “S” TV: The New SUHD TV Samsung reserves the “S” identification for its most premium, flagship products that signify a true leap forward in technology. As the leader in the TV industry, Samsung is excited to extend the prestigious “S” identification to its newest premium TV line, the SUHD TV. The SUHD TV is designed to excite all of the senses, with sensational picture quality, seamless interaction and stylish design. Introducing Unmatched Picture Quality Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, colour reproduction and detail to deliver a superior picture quality experience. They utilize proprietary, eco-friendly nano-crystal technology and include an intelligent SUHD re-mastering picture quality engine. The SUHD TV’s nano-crystal technology transmits different colours of light depending on their size to produce the highest colour purity and light efficiency available today. This technology produces a wide range of more accurate colours, providing viewers with 64 times more colour expression than conventional TVs. The intelligent SUHD re-mastering engine has optimized all content to match the colour and brightness reproduction of the SUHD TV. It automatically analyzes the brightness of images to minimize additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that’s more than 2.5 times* brighter than conventional UHD TVs. By collaborating with 20th Century Fox, Samsung has optimized content to meet premium quality SUHD standards. This partnership allows for consumers to enjoy an unrivaled UHD viewing experience. Samsung partnered with the Fox Innovation Lab to re-master multiple scenes from its critically acclaimed film, “Life of Pi,” directed by Academy Award winner Ang Lee, specifically for the SUHD TV. The result was spectacular – generating more vivid colours and lifelike scenes. Samsung is also working with leaders in the industry to promote the secure and steady growth of a comprehensive UHD ecosystem. In order to establish premium UHD quality standards, Samsung has announced the UHD Alliance – a coalition of companies united to set the bar for next generation video entertainment. The new body will implement new standards that support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider colour gamut and immersive 3D audio. Furthermore, Samsung’s SUHD TVs use environmentally-friendly technology to deliver best-in-class energy efficiency and reliability. Samsung will offer three new series of SUHD TVs – JS9500, JS9000 and JS8500 – from 55- to 88-inches, so consumers have the flexibility to purchase the perfect TV that fits their style and taste. Sophisticated and Improved Curved Designs When Samsung introduced the curved form factor in 2014, it dramatically enhanced the home entertainment experience. Taking cues from contemporary art and architecture, Samsung’s TVs were designed and enhanced with many modern and minimalist highlights. The newly announced Samsung SUHD TV JS9500 features a chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the display look like a piece of art when mounted on the wall. The SUHD TV JS9000 also has a soft, textured shirring design on the rear of the display, giving the TV a premium look and stylish edge when viewed from any angle. With the increase in consumer demand for Curved TVs, Samsung will continue to add new models to its product portfolio to complement every unique viewing environment. New Smart TV Redefines the Future Entertainment Experience As of this year, all of Samsung’s Smart TVs, including the new SUHD TV, will be powered by Tizen – an open-source platform that supports web standards for TV app development. With Tizen, Samsung’s new Smart TV platform not only has a multitude of new features, but also a more intuitive UI, a more integrated entertainment experience, and more ways to access content than ever before. • The new user interface for Samsung’s Smart Hub is more responsive and playful. It is simplified to just one screen, displaying consumers’ most recent content and tailored recommendations for even more entertainment options. • With Quick Connect, Samsung Smart TVs automatically recognize Samsung smartphones once paired via BLE (Bluetooth Low Energy) technology. Consumers can share video content from their Samsung smartphone to their Smart TV with the press of a button. Also, users can watch TV through their mobile devices without any apps or complicated pre-settings. • Samsung Smart TV owners can wake-up more easily with Briefing on TV. Samsung Smart TVs now act as an alarm and sync up with Samsung mobile devices to turn on and display important items such as the time, weather and consumers’ schedules. • Samsung’s Smart TVs offer an integrated entertainment experience, including games such as Hello Hero and Minion Rush, which keep consumers entertained for hours with their family. • Samsung’s platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, allowing easy collaboration with various partners for ultimate flexibility and unparalleled access. • With all Samsung TVs poised to become Internet of Things devices by 2017, Tizen’s compatibility with other devices establishes Samsung’s Smart TVs as the control center of any Smart Home. Samsung Introduces Features for Southeast Asia To meet the needs of consumers in Southeast Asia, Samsung is introducing a number of features, tailored to match the unique lifestyle of users in the region. Samsung Seasons allows customers in Malaysia and the Philippines to enjoy a handpicked selection of popular international TV shows. Users can watch the first episode free, and rent the full season of a show for 30 days, to enjoy on their Smart TV, or on a Samsung tablet or phone. Users in Southeast Asia will also be able to enjoy Family TV 2.0, which further enhances the overall viewing experience. Maintaining the features of last year’s popular Family TV feature, Family TV 2.0 allows consumers to save and send photos and sound bites of their favorite TV moments. The feature now also has Story Replay, which can record still photos with the audio of TV programs. Customers in Australia can enjoy Sports Mode, which allows quick access to sports matches on Samsung Smart TVs. Sports Mode is designed specifically for the thrilling rugby experience. Goals will be highlighted, and users will be able to playback top moments from the game so they can relive the action. In Vietnam, Samsung Smart TVs no longer need a separate set-top box so home entertainment set-up is more manageable than ever before. Samsung Smart TVs in Southeast Asia will newly support Burmese and Khmer, so more users can easily navigate the controls in their own language. It is a result of Samsung’s effort to satisfy more consumers in various regions. Samsung Omni-directional 360 Audio – A New Era in Premium Sound Developed in Samsung’s new state-of-the-art Audio Lab in California, the WAM7500/6500 speakers are designed with style and elegance to harmonize any home interior. The speakers provide rich-bodied sound, and unlike conventional speakers that project sound in a single direction, these fill the entire room with equal and balanced sound. To create a truly unique offering, Samsung incorporated its proprietary ring radiator technology which allows sound to flow in a 360-degree radius – producing the perfect balance between treble and bass. The WAM7500/6500 also features a simple and hassle-free setup with plug-and-play installation – users simply connect the speaker to a router and plug the unit in. Samsung Curved Soundbar – Curved Design to Surround Users’ Senses Samsung is introducing the Curved Soundbar that features a sleek and clean design. It complements Samsung’s Curved TVs from 48-inches to 78-inches, providing a premium audio solution. The newly-introduced 8500 series also offers enhanced sound quality with 9.1 channel audio, featuring a central speaker and side speakers on each end. These were added to further intensify the immersive experience by delivering a more equalized surround sound experience. With its patented Multi-Air Gap speaker unit at its subwoofer, the Soundbar will feature deeper bass than conventional audio offerings. It allows users to stream music through its multiroom functionality, and has a wireless connection to the TV through TV SoundConnect via Bluetooth.
