26 July 2015, KUALA LUMPUR – OPPO Malaysia, the global leading smartphone company, launched the ‘R7 Series Place Race’ in conjunction with the company’s new smartphone series launched in Malaysia recently. The digital game will end on 11:59pm, Saturday, 8 August 2015, with an overall champion crowned and rewarded with the company’s latest flagship smartphone model, the OPPO R7 Plus Gold, worth RM1,998. Other prizes includes the LE903 Bluetooth headset, flash drives, movie tickets and iLike shopping discount vouchers. “OPPO Malaysia constantly seeks for innovative ways to engage with our consumers. The R7 Series Place Race is created to reward our consumers for their continuous and unwavering support. In addition, this allows us to understand our consumers further through feedbacks and consumption pattern, giving us the edge to cater our smartphone based on their requirements,” said Chen Lu, Brand Manager, OPPO Malaysia. The R7 Series Place Race are divided into two categories – ‘Everyday Ranking’ and ‘Ultimate Ranking’. Participants will be rewarded on a daily and an overall basis based on the total points collected and player’s ranking. Accumulated points can be increased by sharing the unique invitation code with friends on Facebook and Twitter (maximum five times a week) or through an Easter egg hunt.
