2 September, 2015 – HTC today announced that the HTC RE Camera has won a design award at the 35th annual International Design Excellence awards ceremony. The awards, conducted by the Industrial Designers Society of America, are a premier design competition recognising excellence in product design around the world. “HTC is a global leader in technology innovation and design with the HTC RE camera leading the way in challenging the way people think about imaging,” said Claude Zellweger, Vice President of Design at HTC. “We approached the design aesthetic with a view to deliver something which was stunning, simple and effective to use. Our solution was a unique cylindrical design which fits comfortably in your hand and instantly activates on pick up, allowing you to point and shoot moments with ease.” As an International Design Excellence Award winner, the HTC RE Camera, which beat over 1,700 other entries, will receive placement in the fall edition of Innovation – the annual yearbook of International Design Excellence Award winners - and a place in the permanent collection at the Henry Ford Museum, the ultimate place to explore what Americans past and present have imagined and invented.
