ED#58 : Intel To Rebrand Processors In 2008

[Dashken]

We just heard from an anonymous source that Intel will be rebranding their processors in 2008. From the Centrino mobile platform to the Itanium 2 server processors, Intel will revamp and consolidate their product lines under these new brands.

These new brand names will come into effect on the first day of 2008. Intel hopes that these new brands will not only leverage the strong Core 2 brand but also make it less confusing for the consumer. Are they doing it right? You be the judge.

Here's a quote from the editorial :-

"At the moment, the Intel Centrino mobile platform has five different logos with brands like Centrino, Centrino Duo and Centrino Pro. Starting from January 1, 2008, Intel will consolidate the Centrino Duo and Centrino brands under the Intel Centrino brand, and rename the Centrino Pro as Intel Centrino with vPro Technology."

Link : ED#58 : Intel To Rebrand Processors In 2008