Microsoft Malaysia begins Surface Pro 4 pre-orders via Lazada

Discussion in 'News' started by Adrian Wong, Oct 20, 2015.

  1. Adrian Wong

    Adrian Wong Da Boss Staff Member

    Kuala Lumpur, Malaysia — 19 October, 2015 — Microsoft Malaysia has begun pre-orders of its much awaited Surface Pro 4, starting today. In partnership with online shopping and selling destination, Lazada, individuals can now purchase the device via the company’s online store at Microsoft Surface Pro 4.

    The brand new Surface Pro 4 is Microsoft’s thinnest, lightest, and most powerful tablet that acts as a laptop replacement. The device is only 8.4 mm thin, and features a stunning 12.3-inch PixelSense Display, equipped with 6th Generation Intel® Core™ M, Core™ i5, and Core™ i7 processors, enabling everyone from students to professionals to get more done on the go.

    The Surface Pro 4 also features a more ergonomic type cover with optimal key spacing for fast and fluid typing. The redesigned Surface Pen features 1,024 levels of pressure sensitivity to help you write, draw, and mark documents with precision ink on one end and an eraser on the other.

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    The Surface Pro 4 is just an example of one of the many latest Microsoft products which will be made available exclusively for pre-orders on the Microsoft online store on Lazada. This marks the first time the company is partnering with Lazada in the Asia-Pacific region to expand its reach. Come 27 October, consumers can also expect to see a greater line up of product categories from Microsoft via the online store on Lazada, such as Windows and Office, Microsoft phones, accessories, as well as laptops, tablets, and 2-in-1 products.

    The Microsoft online store on Lazada will act as a one-stop shop for Microsoft’s first and third party products, making it a destination for exclusive offers and great deals. The Surface Pro 4, for instance, will come with a pre-order offer, which includes a premium leather sleeve and screen cleaning pad.

    Bruce Howe, General Manager, Consumer Channels Group of Microsoft Malaysia said, “Today’s announcement of the launch of the Microsoft Online Store on Lazada marks a step forward for Microsoft Malaysia. It allows us to bring the latest devices and services to the Malaysian market via a platform that is already familiar to many Malaysians. We’re also excited that consumers now have the opportunity to pre-order newly announced Microsoft products online, starting with the Surface Pro 4.”

    “We are delighted that Microsoft is launching its online store and the online pre-order of its new Surface Pro 4 exclusively with Lazada. Together, Microsoft and Lazada are making exciting, aspirational innovative products accessible to more consumers in Malaysia. As the number one online shopping and selling destination, Lazada has become the clear one-stop choice for international brands like Microsoft to expand their business in the region,” said Hans-Peter Ressel, CEO of Lazada Malaysia.

    Alternatively, interested individuals can also contact selected Microsoft retailers starting 26 October to pre-order the Surface Pro 4, which will also come with the pre-order offer of the premium leather sleeve and screen cleaning pad.

    The tablet that can replace your laptop just got thinner, lighter, faster

    Microsoft will offer four different variants of the Surface Pro 4 for pre-order, with pricing beginning at RM3,999 (including GST). Shipping is expected to begin from 19 November onwards.

    In comparison to its predecessor, the Surface Pro 4 is not only 30 percent more powerful than Surface Pro 3 but is also quieter, runs cooler, and is even more efficient with up to nine hours of battery life. The new Surface Pro 4 Type Cover takes the Surface Pro 4 from tablet to laptop in an instant and features a redesigned mechanical keyboard with optimal key spacing for fast and fluid typing.
     

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