@PsYkHoTiK: intent matters a lot to me. let's put it this way, if Apple didn't go crazy over flash storage for mobile devices or custom part / soldered component to extract more room for battery, HP/Dell/Lenovo would still sell you HDD and TN panels. that miniature Intel core package (sorry i can't recall what you call it anymore) was launched in around 2008/09. it was already available for some time before MBA popularized it. Not a single fuck was given by the PC guys. Who is excited about getting a new Windows PC these days? that's the reason I was hoping for msft to make their own hardware. with good, genuine intent. windows devices need a new dimension. We do not want the culture of dell/hp/ibm. it's 2015, it's a services world!