7 May, 2013 — HTC, a global leader in mobile innovation and design, today announced the successful roll out of its flagship smartphone, the new HTC One, across major global markets in Asia, EMEA and North America. The new HTC One was introduced to great fanfare at media and consumer launch events in mainland China, Malaysia and Indonesia, and through AT&T, Sprint, T-Mobile and Cincinnati Bell in the United States, after successful introductions in the United Kingdom, Germany, Taiwan, Australia and Singapore. This marks the first time that HTC is mounting a massive global sales and integrated marketing campaign in response to unprecedented consumer demand for the new HTC One superphone. “We are humbled by the support and demand for the new HTC One from the media, fans and consumers alike,” said Benjamin Ho, chief marketing officer, HTC Corporation. “We will strive to justify this faith and conviction in HTC by demonstrating just how bold, authentic and playful the HTC brand is, and continuing to deliver the best smartphone experiences that people want.” Experience the new HTC One in Asia Asian consumers will be able to experience the new HTC One across multiple touchpoints, including roadshows, retail stores and other authorized HTC distributor channels. A simultaneous advertising and marketing campaign will support sales efforts, and is expected to reach millions of consumers nationwide in China and Southeast Asia, as availability begins in May 2013. The new HTC One Crafted with a industry-first distinct aluminum unibody, the new HTC One introduces HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, key new HTC Sense® innovations that reinvent the mobile experience and set a new standard for smartphones. • HTC BlinkFeed: The new experience that transforms the home screen on the new HTC One into a single live stream of personally relevant information is re-created in the HTC Showroom as a larger-than-life interactive phone display that will provide news updates to shoppers. • HTC Zoe: Create instant cinematic movies of your memories with Video Highlights and watch HTC Zoe™ literally come to life in a living, breathing gallery. • HTC Sense TV™: HTC experts demonstrate how the new HTC One transforms into an interactive program guide and remote control to easily sort through and check all content on TV by selectable categories.