I believe its like this. If at the moment of purchase, testing there & then and if any dead pixel is found, the dealer is obliged to exchange for another immediately till you're satisfied. If you send back to Samsung on your own, I think the 7 dead pixel policy would be enforced. Actually 7 pixels is "crap" policy. Talk about Samsung. Did you know that they charge customers Rm35 deposit for any bench repairs?. YES!. First time heard of such but I politely refused and said to the girl, its a stupid policy which I've not heard off in 50 years. It was implemented because of customers not wanting to repair and left their items there for good, thus Samsung at their own expense to dispose of such items. I said " YEAH!..Malaysia BOLEH!" it because only such crap policies can exist in Malaysia. Every Malaysian customer is potential thief, robber, shoplifter, no intergrity and untrustworthy. Thats what I wrote in the customer survey form handed to me.