KUALA LUMPUR, 7 May 2013 – WeChat, a leading mobile social communication application with 300 million registered user accounts worldwide, holds on to the top of the free app chart for six consecutive weeks as the no.1 most downloaded mobile social application on Google Play and App Store in Malaysia. WeChat now boasts a 60% penetration rate in Malaysia amongst its smartphone users. If you walk by a smartphone user engaged in an online conversation or posting a picture, it is likely that they are having a WeChat conversation. And it is no wonder, as the high uptake of the app is due to the innovative ecosystem created by WeChat to set itself apart from its competitors. “WeChat is not only a messaging app that allows friends to connect with each other, it also allows brands to directly interact with their customers creating a personalized two-way channel for brands to speak and listen to its users. We have free SDK and API for developers to develop apps on WeChat. WeChat aims to create a unique ecosystem where users can connect socially and indulge in interactive functions, making it an all-in-one app, to serve the different needs of our users.” said Poshu Yeung, Vice President of Tencent international business during his visit in Malaysia earlier this month. AN ECOSYSTEM ON WECHAT More than just your average chat application with various features such as Hold to Talk (voice messaging), Moments (a closed social circle for trusted friends and contacts to share pictures and exchange of messages), Video Chat and Live Chat (real-time group chatting), WeChat has the capability to thrive in its own ecosystem. BE CONSTANTLY IN-THE-KNOW WeChat has already begun expanding its offerings to local users by partnering with prominent brands such as Domino’s Pizza, and engaging Lisa Surihani and Shaheizy Sam as ambassadors. By subscribing to WeChat and adding official celebrity and brand accounts, WeChat users will be able to stay updated with the latest happenings, discounts and events relating to things that interest them. They will also enjoy exclusive deals from time to time. THE FUTURE OF ONLINE MOBILE ACTIVITY Besides providing local content and a personalized experience, WeChat plans to get the community involved as its platform develops. Before long, the public and businesses alike will be able to interact and transact seamlessly. WeChat brings you an enriching mobile experience that provides the convenience you’ve been waiting for in a single app.