Despite their concerted efforts to deliver well-designed, high-quality smartphones, HTC still lagged far behind industry giant, Samsung. With a slew of other Android smartphone manufacturers fighting for the same market segment, HTC needs to elevate themselves above the crowd. That's why HTC will have an ace up their sleeves when the HTC One M9 launches this month - the Uh Oh Protection accidental damage warranty! Link : ED#190 : HTC To Provide Free Accidental Damage Warranty For The HTC One M9!